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Tips on how to market your Salon Part 6

Part 6


Nail Techs are in the profession of helping people look good and feel great. So in other words: You’re in the industry of helping make people look and feel their best! To do this it really supports all your efforts if you make sure YOU, look your very best. If you do not look your best for work every day you will NOT sell your professional image to the best of your abilities.

Let’s address dressing the part. The most successful people I know do not consider wearing jeans and T-shirts in the workplace as appropriate professional dress. Yet, this seems to be the attire of choice for many nail techs. Why? It’s comfortable! As nail technicians, we sit all day long; therefore, wearing comfortable clothing is a top priority. But we all want to be successful and this means dressing the part.

Clients trust professionals that look the part more and this should be your biggest motivator for wearing more professional clothing. The term, “Professional Clothing” does not necessarily mean expensive dress suits. It does, however, rule out jeans, T-shirts, shorts, or any other casual clothing best suited for personal wear. Developing a professional look and adopting a professional manner will aid in increasing your client base as well as your clients trust in your abilities.

The best tip I can give you is to adopt a uniform or uniform like outfit for your salon. This will ensure you don’t have to overthink what to wear in the mornings, plus it will mean that you don’t ruin your personal clothes with nail varnish etc. Ensure that your uniform is spotless and clean at all times. Consider what you will be doing all day long and how that will affect the look of the clothes you opt to use as your uniform. Black is a very popular option but can be hard to maintain with all the nail dust. If you do opt for black maybe consider wearing an apron over your clothing that you can easily put on and take off if need be to look your best.

You are selling nail enhancement treatments and in some cases, pretty toes and your nails should be a shining example of your salons’ work. You can’t ever afford for your hands or feet to be neglected so it is important to always ensure you make time to have treatments done or to do it yourself. You will also find that clients will turn to you as an example of what looks great right now, so your nails are the perfect canvas to show off your latest nail art additions and make some extra money to boot! Experiment with different lengths and shapes from time to time. Always try something new and be flexible with your own look. You will find that clients will be more inclined to try things if they see it. By wearing different looks you will cater to a much broader audience and your clients will be more inclined to be brave and maybe try some art.

Be careful of your image out of salon as well. As mentioned in previous posts, you want to attract clientele from the area, this means you might bump into some of your clientele outside of the salon from time to time. You are the job! If you bump into a client on your day off looking like something the cat dragged in that client may not feel that you take your own beauty advice seriously enough to look after yourself out of work.

In our line of work, you are your own billboard and you should ensure that your billboard looks presentable at all times.